For more than 30 years, First Financial Bank has brought people to the neighborhoods of Little Rock with our local mortgage office. Now, we’re bringing neighborhood banking to the city with our new full-service retail branch on North University. You’re going to love our great rates on CDs and on Kasasa Checking, Money Market and Savings accounts. And you’ll especially appreciate our concierge-style approach to banking where our team will go above and beyond to make banking with us fit your life and your schedule. So if you have an unusual request or can’t make it to our new location in the Prospect Building on North University, just give us a call and we’ll do our best to bring you the banking solution that fits you.
Start Neighborhood Banking Today.
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Apply Online
In true concierge style, we make it easy to open an account with a simple, 7-minute online application for our high-yield checking, money market and savings accounts for individuals or businesses. So kick back, relax, and start earning higher interest today.
Personal Checking
Business Checking
Personal Savings
Business Savings
Concierge-Style Banking
At First Financial, we’re bringing a new style of banking to Little Rock. If you need us but can’t make it to the bank, just give us a call and, like a hotel concierge, we’ll do everything possible to assist you with a solution that best fits your busy life. Whether it’s texting with a loan officer, walking you through an online app over the phone or our state-of-the-art mobile banking, we will go farther than other banks to satisfy you. So whether you are hiking Allsopp Park Trail, grabbing a burger in Midtown or doing the seventh-inning stretch at Dickey-Stephens Park, we are dedicated to make banking easy for you. Call us or send us a note to learn more.
Call Us
Have questions or need help or advice? Just give us a call and we’ll do our best to answer your questions or give you the advice you need. We can fill you in on all of our high-yield Kasasa deposit products, talk through your business financial needs or help you get started on a sensible savings plan for your future. Just like a concierge, we’re here to help.
501-716-9135
Drop By
We have created a new neighborhood banking center on the first floor of the Prospect Building on North University and we’d love to have you drop by and enjoy neighborhood banking right here in your neighborhood. Our new branch is open Monday-Friday from 8:30AM – 5PM, so come by and let’s have a cup of coffee together. Once you get to know us, you’ll love doing business with us.
Arkansas
El Dorado
Corporate Office Details
East Main Branch Details
Griffith Street Branch Details
Main Street Branch Details
Timberlane Branch Details
Northeast Arkansas
Cherry Valley Branch Details
Forrest City Branch Details
Harrisburg Branch Details
Harrisburg (Food Giant) Branch Details
McCrory Branch Details
Ridgeview Branch Details
Wynne Branch Details
Little Rock
Mena
Smackover
Mississippi
Carthage
Senatobia
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Meet Your New Neighbors.
Chris Johnson
Regional Market President – Arkansas NMLS # 451453
501-716-9135 | [email protected]
Chris, or “CJ” as we call him, has spent his entire banking career right here in Little Rock. Now, he is leading our team of neighborhood bankers as we introduce concierge-style banking to the area.
Chris grew up here, attending Catholic High, and he and his family live in the neighborhood, too. He is excited to apply his 15+ years of banking knowledge, combined with his 20 + years of nonprofit organization affiliations, to create a unique banking experience for his friends and neighbors. Give Chris a call today and you’ll see why he is the perfect leader for a new style of banking in Little Rock.
David Coleman
VP Commercial Lending NMLS# 1257653
501-716-9135 | [email protected]
David has over 15 years of banking experience serving in various capacities with the last five serving as a commercial lender.
David and his family have lived in Little Rock for over 11 years. He is an active member of the Downtown Kiwanis Club and The Hat Club of Little Rock. Give David a call today for all of your banking needs.
Kasasa Cash and Saver *APY=Annual Percentage Yield. APYs accurate as of 04/6/2021. Rates may change after account is opened. For Kasasa Cash, if qualifications are met each monthly qualification cycle: (1) Domestic ATM fees incurred during qualification cycle will be reimbursed and credited to account on the last day of monthly statement cycle; (2) balances up to $15,000 receive APY of 2.02%; and (3) balances over $15,000 earn 0.50% interest rate on the portion of the balance over $15,000, resulting in a range of 2.02% to 0.70% APY depending on the balance. If qualifications are not met on Kasasa Cash all balances earn 0.05% APY. Qualifying transactions must post to and settle Kasasa Cash account during monthly qualification cycle. Transactions may take one or more banking days from the date transaction was made to post to and settle account. ATM-processed transactions do not count towards qualifying debit card transactions. "Monthly Qualification Cycle" means a period beginning one day prior to the first day of the current statement cycle through one day prior to the close of the current statement cycle. The advertised Kasasa Cash APY is based on compounding interest. Interest earned in Kasasa Cash is automatically transferred to Kasasa Saver each statement cycle and does not compound. Actual interest amount paid may be less than advertised Kasasa Cash APY. The Kasasa Saver APY may be less than Kasasa Cash APY. If qualifications in Kasasa Cash are met each monthly qualification cycle: (1) balances up to $50,000 in Kasasa Saver receive an APY of 0.75%; and (2) balances over $50,000 in Kasasa Saver earn 0.50% interest rate on portion of balance over $50,000, resulting in a range of 0.75% to 0.55% APY depending on the balance. If qualifications are not met on Kasasa Cash, all balances in Kasasa Saver earn 0.05% APY. Limit one account per SSN.
Kasasa Cash Back *When monthly qualifications are met, you receive *3% cash back on debit card purchases that post and settle to the account during monthly qualification cycle and up to total cash back of $7.50 per monthly qualification cycle. Qualifying transactions must post to and settle to the account during a monthly qualification cycle. Transactions may take one or more banking days from the date the transaction was made to post and settle to the account. ATM-processed transactions do not count towards qualifying debit card transactions. "Monthly Qualification Cycle" means a period beginning one day prior to the first day of the current statement cycle through one day prior to the close of the current statement cycle. Domestic ATM fees incurred during qualification cycle will be reimbursed if qualifications are met within a monthly qualification cycle. Transfers between accounts do not count as qualifying transactions. Limit one account per SSN.